1968 C3 Chevrolet Corvette Model Guide
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Despite the economic prosperity of the fifties and the early sixties, there had been a great many who believed that the sustainability of such financial growth was impossible and that more challenging financial times lay ahead within the United States, and even globally. The arrival of the 1968 Corvette occurred at a time when the world, much like the Corvette itself, was struggling to find an identity of its own amidst political, social, and financial turbulence.
For its own part, General Motors had recognized that skyrocketing gas prices and performance-car insurance premiums coupled with spiraling inflation made purchasing and owning a Corvette increasingly expensive for future consumers.
Given the lagging sales numbers of the C2, Chevrolet had hoped that a sexy new exterior that showcased the high-performance engines and drivetrains of the C2 Corvette would be enough to keep the sales numbers of the car on an upward climb.
As much as General Motors tried to keep the new design of the 1968 Corvette a secret, the unveiling of the new body style would actually take place a few weeks before the car was officially unveiled to the public.
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