Corvette’s decision to become the official pace car of the Rolex 24 Hours at Daytona is a key component of Chevrolet’s strategy to reinforce Corvette’s image as "America’s Performance Icon." Jim Campbell, Corvette brand manager, is responsible for developing this strategy, and he’s the guiding force behind Corvette’s return to the racetrack.
2008 marks the 15th time that Chevrolet has paced the Alstate 400 at the Brickyard and the fourth consecutive time Corvette has led the pack. Chevrolet's pacing tration at the Indianapolis Motor Speedway also extends to the Indianapolis 500 where Chevrolet has paced that esteemed race 19 times with Corvette leading the field 10 times.