March Corvette Sales – By the Numbers


March Shows Strong Up-tick In Sales Volume

Yesterday, General Motors released their sales report for March, 2018.  The report indicates that a total of 2,101 Corvettes were sold during the March sales period.  Year-to-date, this is the strongest sales month for Corvette, though total sales volume is still down compared to this same period last year.  In March, 2017, Chevrolet sold 2,460 Corvettes, indicating a decline in sales by 359 units, which translates into a -14.6% drop in sales between 2017 and 2018.  Similarly, year-to-date Corvette sales thru March, 2018 total just 4,457 units, compared to this same period in 2017, where total sales equaled 5,804 units.  This accounts for -23.2% total drop in sales year-over-year.

While sales numbers are still down from last year, the uptick in March sales does show an expected improvement in overall sales volume.  With the availability of the 2019 model year, which includes the all-new Corvette ZR1, in addition to new 2017 and 2018 units that are still available (both with GM sales incentives in-place), the expectation is that sales volume will continue to increase in the coming months.  As it relates to sales volume in 2018, Corvette sales in March are up 1,005 units (or 109.05%) over January, and up 750 units (or 55.51%) over February.

US Corvette Sales by Month and Year

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2018 1005 1351 2101 5785
2017 1263 2081 2460 2756 2535 2612 1930 1748 1506 1345 2565 2278
2016 1501 2116 2753 3142 2673 2483 2159 3063 2829 2626 1941 2709
2015 2127 2605 3785 3469 3514 2807 2794 2725 2572 2526 1952 2453
2014 2261 2438 3480 3514 3328 2723 3060 2679 2467 2959 2378 3552
2013 908 980 1053 974 905 853 671 655 831 3929 2527 3005
2012 629 927 1376 1396 1219 1475 987 1210 1351 1167 1104 1291
2011 721 955 1163 1454 1304 1299 1291 936 1147 946 910 1038
2010 854 624 955 1089 1428 1405 1199 1135 1109 1011 836 979
2009 842 1027 1183 1407 1643 1396 966 746 1585 1154 952 1033
2008 2015 2071 2692 3190 2904 2082 1870 4242 2318 1170 1093 1324
2007 2234 2784 3158 3227 3300 2377 2377 2877 2837 2484 2438 2914
2006 2579 3058 3655 3516 3317 2938 2794 2990 3056 2761 2773 3081

General Motors reported that, effective immediately, they will begin reporting U.S. vehicle sales on a quarterly (versus monthly) basis.  For 2018, second quarter sales will be released on July 3, third quarter sales on October 2 and fourth quarter sales on January 3, 2019.

Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very dynamic, highly competitive market,” said Kurt McNeil, U.S. vice president, Sales Operations. “Reporting sales quarterly better aligns with our business, and the quality of information will make it easier to see how the business is performing.”

Per GM, monthly sales are subject to many issues that make them more volatile than quarterly sales, including product launch activity, weather and other seasonal factors.  This certainly holds true for the Corvette.  Given the unique nature of the brand, its a reasonable assumption that Corvette sales will fluctuate with the seasons and weather conditions.  Quarterly sales numbers ought to provide a broader, though perhaps more accurate, snapshot of how the car is selling in the marketplace.

Source: GM Media

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