A Slow Start To 2018
General Motors has published their first vehicle sales report for 2018, and sales of the C7 Corvette are definitely off to a slow start.
In January, 2018, Chevrolet reported that a total of just 1,005 Corvettes were sold, marking a 20% drop in sales from January, 2017, where Chevrolet had reported selling a total of 1,263 Corvettes during the same time period.
While Corvette sales are traditionally slower during winter months, the year over year decline in January sales suggests a trend indicative of any number of possible causes – including a loss of interest in the current-generation model and/or anticipation of a new-generation model. In this particular instance however, it should also be noted that the General Motors Corvette Plant in Bowling Green, Kentucky discontinued production of the 2018 Corvette in early January in preparation for production of the 2019 model.
Chevrolet continues to offer a $2,017 Bonus Cash Allowance on all 2017 Corvettes thru February 12, 2017.
US Corvette Sales by Month and Year
While Corvette sales may be showing some decline, General Motors ended 2017 as the automaker with the fastest-growing crossover sales in the United States. As they close the books on January, 2018, the company reported a 20 percent year-over-year gain in the segment in January, along with a 7 percent increase in truck deliveries. GM total sales in January totaled 198,548 units, which is up more than 1 percent.
Demand for Chevrolet trucks and crossovers was very robust, helping the brand increase deliveries by 5 percent year over year:
- Chevrolet was the fastest-growing crossover brand of 2017, and January deliveries were up 40 percent. The all-new Equinox and Traverse, as well as the Trax and Bolt EV, all posted their best-ever January sales.
- Chevrolet’s unique three-truck pickup strategy resulted in a 17 percent increase in deliveries, with the Colorado up 25 percent and the Silverado up 15 percent. It was the best January ever for Silverado crew cabs.
- Chevrolet Tahoe deliveries were up 22 percent.
“All of our brands are building momentum in the industry’s hottest and most profitable segments,” said Kurt McNeil, U.S. vice president, Sales Operations. “Chevrolet led the growth of the small crossover segment with the Trax as well as the mid-pickup segment with the Colorado. Now, we have the all-new Equinox and Traverse delivering higher sales, share and transaction prices.”