January Corvette Sales – By the Numbers


A Slow Start To 2018

General Motors has published their first vehicle sales report for 2018, and sales of the C7 Corvette are definitely off to a slow start.

In January, 2018, Chevrolet reported that a total of just 1,005 Corvettes were sold, marking a 20% drop in sales from January, 2017, where Chevrolet had reported selling a total of 1,263 Corvettes during the same time period.

2018 Carbon 65 Edition Corvette Interior account for some of Corvette Sales in 2018
Competition sport seats come standard on the 2018 Carbon 65 Edition.

While Corvette sales are traditionally slower during winter months, the year over year decline in January sales suggests a trend indicative of any number of possible causes – including a loss of interest in the current-generation model and/or anticipation of a new-generation model.  In this particular instance however, it should also be noted that the General Motors Corvette Plant in Bowling Green, Kentucky discontinued production of the 2018 Corvette in early January in preparation for production of the 2019 model.

Chevrolet continues to offer a $2,017 Bonus Cash Allowance on all 2017 Corvettes thru February 12, 2017.

US Corvette Sales by Month and Year

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2018 1005 1351 2101
2017 1263 2081 2460 2756 2535 2612 1930 1748 1506 1345 2565 2278
2016 1501 2116 2753 3142 2673 2483 2159 3063 2829 2626 1941 2709
2015 2127 2605 3785 3469 3514 2807 2794 2725 2572 2526 1952 2453
2014 2261 2438 3480 3514 3328 2723 3060 2679 2467 2959 2378 3552
2013 908 980 1053 974 905 853 671 655 831 3929 2527 3005
2012 629 927 1376 1396 1219 1475 987 1210 1351 1167 1104 1291
2011 721 955 1163 1454 1304 1299 1291 936 1147 946 910 1038
2010 854 624 955 1089 1428 1405 1199 1135 1109 1011 836 979
2009 842 1027 1183 1407 1643 1396 966 746 1585 1154 952 1033
2008 2015 2071 2692 3190 2904 2082 1870 4242 2318 1170 1093 1324
2007 2234 2784 3158 3227 3300 2377 2377 2877 2837 2484 2438 2914
2006 2579 3058 3655 3516 3317 2938 2794 2990 3056 2761 2773 3081

While Corvette sales may be showing some decline, General Motors ended 2017 as the automaker with the fastest-growing crossover sales in the United States. As they close the books on January, 2018, the company reported a 20 percent year-over-year gain in the segment in January, along with a 7 percent increase in truck deliveries. GM total sales in January totaled 198,548 units, which is up more than 1 percent.

2018 Chevrolet Corvette Grand Sport

Demand for Chevrolet trucks and crossovers was very robust, helping the brand increase deliveries by 5 percent year over year:

  • Chevrolet was the fastest-growing crossover brand of 2017, and January deliveries were up 40 percent. The all-new Equinox and Traverse, as well as the Trax and Bolt EV, all posted their best-ever January sales.
  • Chevrolet’s unique three-truck pickup strategy resulted in a 17 percent increase in deliveries, with the Colorado up 25 percent and the Silverado up 15 percent. It was the best January ever for Silverado crew cabs.
  • Chevrolet Tahoe deliveries were up 22 percent.

“All of our brands are building momentum in the industry’s hottest and most profitable segments,” said Kurt McNeil, U.S. vice president, Sales Operations. “Chevrolet led the growth of the small crossover segment with the Trax as well as the mid-pickup segment with the Colorado. Now, we have the all-new Equinox and Traverse delivering higher sales, share and transaction prices.”

Source: General Motors

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