The C7 Is In a Weird Spot
The C8 Corvette may be more highly anticipated than even Chevrolet has imagined. The car company is having trouble selling the last year of the C7. We’ve reported on this fact for a while now. Chevy is having to offer generous incentives to move the 2019 models off lots and make room for the upcoming C8 Corvette.
That’s good news for anyone who actually wants to buy a 2019 C7 Corvette, but the fact of the matter is that many people are content to wait for the C8. This is causing a bit of an issue for the company. Unlike other halo cars, the Corvette makes up a significant portion of revenue for Chevrolet. The company sells a lot of them. So, Chevy can’t be too happy about having trouble moving these models.
Despite this, on a longer timeline, this could be a good issue to have. “People are canceling their orders (on 2019s) and starting to hold back, because they want to wait and see what’s going to come out,” Sean McCann, floor manager at Stingray Chevrolet near Tampa, Florida, told Bloomberg.
That could mean that Chevrolet will have no problem selling the C8 Corvette at all. However, this could lead to another issue with the C7. As CarBuzz points out, it could mean there will be a surplus of used C7 Corvettes that people trade in when they purchase the C8.
That could again be good news for buyers. Dealers with a surplus of C7 Corvettes will likely be happy to offer good prices on them to move them. It’s an interesting issue for Chevrolet and the dealers to have, and as of yet, it’s unclear how all this will shake out. We’ll keep an eye on this as it develops further.