Corvette Racing’s “Jake” Is As Much a Part of Corvette Culture as the Cars Are
While there are many factory teams that participate in one (or more) of the various competitive racing venues around the globe, there are few teams as accessible and as intimately connected to their fans as the Corvette Racing program. For many teams, factory backed racing programs are used as a way to test and develop automotive technologies that are later utilized on production vehicles. While all of these programs – including Porsche, Ferrari, Lamborghini – live behind the mantra “win on Sunday, sell on Monday,” there are few companies that are as intentional about immersing their fans into the experience as Chevrolet and the Corvette Racing program.
As with any sports franchise, one of the most immediate and gratifying ways for fans to outwardly express their loyalties to a particular team is by displaying the team’s mascot/logo. Since 2004, Corvette Racing fans have been doing just that – by adorning themselves, and their Corvettes, with “Jake” – the skull with the Corvette emblem as his eyes.
