Corvette’s decision to become the official pace car of the Rolex 24 Hours at Daytona is a key component of Chevrolet’s strategy to reinforce Corvette’s image as "America’s Performance Icon." Jim Campbell, Corvette brand manager, is responsible for developing this strategy, and he’s the guiding force behind Corvette’s return to the racetrack.
The Corvette C5-R was part of a plan by General Motors and their Chevrolet brand to create a factory team to participate in grand touring races not only in North America, but also elsewhere in the world, most notably at the 24 Hours of Le Mans. GM had previously been against approving factory support for Corvette racing programs, although the IMSA GT Championship's Corvette GTPs had seen some support until they ended competition in 1989.
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