February Corvette Sales – By the Numbers

Lack of Corvette Sales Lead to New Incentives

For the second month in a row, sales of the Chevrolet Corvette continue to lag far behind expectations set by last year’s numbers.

In February 2018, Chevrolet reported total sales of 1,351 Corvettes, which is a 35.1 drop in sales YOY as compared with the 2,081 Corvettes sold in February, 2017.  Additionally, 1st Quarter Corvette sales are down 29.5 percent compared to total unit sales this time last year – 2,356 units in 2018 versus 3,344 units in 2017 year-to-date.

As before, Chevrolet suspects the decline in sales are driven, at least in part, by the imminent arrival of a mid-engine C8 Corvette.  However, these sales number are foreboding given the incentives that Chevrolet has in place at this time to entice would-be consumers to purchase a new Corvette.

Recent negative press related to lawsuits filed against GM for overheating issues with the Z06 Corvette may also be discouraging consumers.