Chevrolet wowed everyone with its pricing of the 2020 Corvette Stingray. The company managed to keep the car’s price under $60,000. That success may be short-lived, though, according to an unnamed source who spoke with Motor Trend. It sounds like Chevy will increase the price of the car for the 2021 model year. How much the price would increase is not yet known. The source either wouldn’t reveal it or doesn’t know.
MotorTrend points out that Chevy is in the habit of jacking the price up if the car is in high demand. The publication points out that from 2014 to 2015 the price of the C7 Corvette rose by about $4,000 due to higher-than-expected demand. With all the hype around the C8 and the fact that there have been previous reports of the car selling really well, it would not be surprising to see Chevrolet kick the price of the C8 Corvette up for the 2021 model year.
While we see this as a shame for the consumer, we also get it. Chevy has to make money so that it can keep working on putting out awesome stuff. It’s also an awesome marketing move. Chevy was able to captivate a lot of attention with its initial price of under $60,000. Now, that it has gotten that attention, we wouldn’t be surprised to see the price tag for the Corvette start creeping up. It will be interesting to see how high it climbs. Hopefully, it’s not too much.