The concept of the “art car” was brought forth many decades ago by the marketing team at BMW and a slightly crazy French racing driver named Herve Poulain. Over the years, multiple versions of the art car have come about, and it’s definitely a “you like it or you don’t” kind of marketing gimmick. The whole point is, love it or hate it, it makes you talk about the car.
Now, according to CarBuzz, a Corvette C8 owner has taken it upon himself to wrap his car in an “art car” style wrap and… we’re not sure.
Hats off to the owner for having the guts to actually do the wrap and go through with it, for sure.
However, the pattern chosen doesn’t really highlight any of the angles or shapes of the C8, which is part of its appeal. It looks like an angular, angry car that’s ready to tear up some tarmac.
The pattern instead dulls the angles down, acting more like prototype and/or testing camouflage instead of accentuating the car.
No matter what, it does make a statement. The only thing we’re scratching our heads about here at Corvsport is what statement it’s trying to make…