Chevrolet spent real money selling its flagship on television, yet most enthusiasts missed these spots. Ten commercials spanning the 1953 promo film, a sci-fi flavored 1984 C4 launch ad and the C8 reveal, with video links.
CORVETTE RESEARCH
Corvette Ads: Every Year’s Print Ads, Posters and Commercials
How Chevy sold the Corvette for decades: the magazine ads, posters, dealer pieces and TV commercials for every year from 1953 to 2022, organized by generation with a page per year, the campaigns explained decade by decade, from the sun-and-fun folders of the 1950s to the Sting Ray’s “only one” years, the 1970s shark ads, the C4’s technology sell and the mid-engine reveal.
The Basics
What This Is: The Corvette’s advertising, year by year: the magazine and newspaper ads, the posters, the dealer postcards and showroom pieces, and the television commercials
Years Covered: 1953 to 2022, every model year except 1983; one page per year
The Campaigns: The 1950s sports-car-for-America folders; the 1960s Sting Ray ads and Campbell-Ewald’s copy; the 1970s shark and lifestyle ads; the 1984 technology launch; the C5 and C6 power ads; the C7 Stingray and the C8 mid-engine reveal
The Agency: Campbell-Ewald of Detroit wrote and placed Chevrolet’s advertising from 1922 to 2010, including every Corvette ad of the classic era
Why Collect Them: An ad is dated evidence of what the factory offered and how it wanted the car seen; the originals are collected and framed, and the posters of the 1960s and 1970s are their own market
Related Research: The sales brochures (the showroom piece), the order guides, the dealer playbooks, the year pages where each year’s ads sit with the rest of its documents
The Overview
Before the internet, a Corvette was sold in the pages of Life, Look, the Saturday Evening Post, Motor Trend and Road & Track, and the ads are a history of what Chevrolet thought the car was. The 1953–55 pieces sell a sports car to a country that had never had one; the late-1950s ads sell Daytona and Sebring; the Sting Ray ads of the 1960s, written by Campbell-Ewald, sell the only true American sports car with a wit the company never matched again; the 1970s sell the shark shape, the T-tops and the lifestyle as the horsepower fell; 1984 sells technology; the C5 and C6 sell power and value against the Europeans; the C7 sells the Stingray name and the C8 sells the mid-engine idea the company had resisted for sixty years.
This page is the index: a page per model year with every ad, poster and dealer piece we have, organized by generation with the year beside each one, plus the television commercials, the best-ads feature and the fifty iconic ads that open the collection. The explainer walks through the campaigns by decade.
An ad is also evidence. It is dated, it shows the colors, wheels and options of the year as the factory wanted them seen, and it often shows a pre-production car with details that never reached a dealer; the brochures and the order guides are the companions for checking a car, and the year pages put all three together.
Seventy Years of Corvette Advertising
The ads change with the car, the agency and the decade. Here is what each era sold and how.
1953–62: a sports car for America
The first ads had to explain what a Corvette was: a two-seat fiberglass roadster from Chevrolet, in Polo White, photographed and painted with the sun, the sea and a couple who had somewhere better to be. By 1956 the copy was about the V-8 and the racing (Sebring, Daytona, “The Real McCoy”), by 1957 about fuel injection and one horsepower per cubic inch, and the 1958–62 ads sold the options, the colors and the hardtop with the car in the foreground and the lifestyle behind it.
1963–67: the Sting Ray and Campbell-Ewald
The Sting Ray ads are the ones people frame. Campbell-Ewald’s copywriters gave the car a voice: the split-window coupe presented as sculpture, the big-block years sold on the stinger hood and the numbers, and the headlines that assumed the reader already wanted one. The 1963 television commercial for the Sting Ray is on the 1963 page.
1968–82: the shark, the T-tops and the lifestyle
The C3 was sold as a shape. The 1968–71 ads led with the big blocks and the LT-1 while they lasted; from 1972 the copy turned to the T-tops, the comfort, the colors and the people who drove the car, with the horsepower left out of the headline. The 1978 pace-car and 25th-anniversary ads, the 1980 restyle and the 1982 Collector Edition closed the run, and the posters of these years, the dealer pieces above all, are the most collected Corvette advertising.
1984–96: technology
The 1984 launch sold an all-new car on its engineering: the digital dash, the uniframe, the skidpad numbers and the comparison tests against Porsche and Ferrari. The ZR-1 ads of 1990 sold the LT5 and the speed records; the convertible, the anniversary editions and the Grand Sport each had a campaign, and the C4 ads are the first to lean on magazine test results as copy.
1997–2013: power and value
The C5 and C6 were sold as the most car for the money in the world: the LS1 and the hydroformed frame in 1997, the Z06 against the Porsche 911 from 2001, the 2005 C6 and the 505-horsepower Z06, the 638-horsepower ZR1 as the fastest Chevrolet ever built. The television commercials of these years are on the commercials page.
2014–22: the Stingray and the mid-engine reveal
The C7 brought the Stingray name back and the ads leaned on it, with the Z06, the Grand Sport and the ZR1 each getting a campaign; the C8’s advertising began with the reveal of July 2019 and the mid-engine idea itself, then the Stingray’s 2.9-second launch, the Z06’s flat-plane engine and the E-Ray. The 2020–22 pages carry the digital campaigns; later years are posted as we gather them.
MORE: THE 10 BEST CORVETTE ADS / THE TV COMMERCIALS / THE SALES BROCHURES
The Campaigns by Decade
What each era’s ads sold, the formats they used and where to look first; every year’s page is in the generation tables below.
| ERA | WHAT THEY SOLD | THE FORMATS | SEE FIRST |
|---|---|---|---|
| 1953–57 | A sports car for America; then the V-8, Sebring and fuel injection | Full-page magazine ads, dealer folders, postcards | C1 Corvette |
| 1958–62 | The options, the colors, the hardtop and the four-speed | Magazine ads with painted and photographed cars | C1 Corvette |
| 1963–67 | The Sting Ray as sculpture and as the only American sports car; the big blocks | Campbell-Ewald’s magazine ads, the 1963 TV commercial, posters | C2 Corvette |
| 1968–72 | The shark shape and the last big blocks and LT-1s | Magazine ads, dealer posters | C3 Corvette |
| 1973–82 | T-tops, comfort, colors and the lifestyle; the 1978 pace car and 25th anniversary | Magazine ads, posters, dealer pieces | C3 Corvette |
| 1984–96 | Technology, test results and the ZR-1’s speed | Magazine ads with comparison data, TV | C4 Corvette |
| 1997–2013 | Power and value against the Europeans; the Z06 and the ZR1 | Magazine, TV, early digital | C5 / C6 |
| 2014–22 | The Stingray name, the Z06 and ZR1, then the mid-engine reveal | TV, digital and social; the July 2019 reveal | C7 / C8 |
The Best Corvette Ads
The features: the ads you’ve never seen, the posters, the commercials and the campaigns worth a longer look.
MORE: THE TV COMMERCIALS
C1 Corvette Ads, 1953–1962
Ten years of ads that explained a sports car to America, then sold the V-8, the racing, the fuel injection and the options; the dealer folders and postcards of these years are the scarce ones.
MORE: THE C1 HUB / THE BROCHURES / ALL C1 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 1953 | 1953 Corvette Ads & Posters | The first Corvette: 300 hand-built cars in Flint, Polo White with red interiors, a 150-hp Blue Flame six and a Powerglide | Year page |
| 1954 | 1954 Corvette Ads & Posters | The first Corvette built to sell: 3,640 cars from a new St. Louis plant, four colors, a 155-hp Blue Flame… | Year page |
| 1955 | 1955 Corvette Ads & Posters; Sales Brochures | The year the V-8 saved the Corvette: 700 cars, 693 of them with Ed Cole’s new 265-ci small block, Zora… | Year page |
| 1956 | 1956 Corvette Ads & Posters | The first real Corvette: a new body with the side coves, roll-up windows, a 210-hp V-8 as standard, a… | Year page |
| 1957 | 1957 Corvette Ads & Posters | One horsepower per cubic inch: the 283 V-8, Ramjet fuel injection, the first four-speed, Positraction and a… | Year page |
| 1958 | 1958 Corvette Ads & Posters | Quad headlights, fake hood louvers, chrome trunk spears and the first Corvette over 3,000 pounds, with the… | Year page |
| 1959 | 1959 Corvette Ads & Posters | The 1958 with the chrome taken off: no hood louvers, no trunk spears, a better interior with the first black… | Year page |
| 1960 | 1960 Corvette Ads & Posters | The first Corvette to pass 10,000 cars: a 1959 body with the fuelies raised to 275 and 315 hp, an aluminum… | Year page |
| 1961 | 1961 Corvette Ads & Posters | Bill Mitchell’s ducktail: the Sting Ray racer’s rear end on the C1 body, four round taillights for the first… | Year page |
| 1962 | 1962 Corvette Ads & Posters | The last C1 and the first 327: four engines from 250 to 360 hp, a four-speed in nearly eight of ten cars,… | Year page |
C1 Corvette Ads, 1953–1962: the pages
One page of ads per model year. Click through to see every ad and poster.
C2 Corvette Ads, 1963–1967
The Sting Ray campaigns, the ones collectors frame: Campbell-Ewald’s copy, the split-window as sculpture, the big-block years, and the 1963 television commercial on the 1963 page.
MORE: THE C2 HUB / THE BROCHURES / ALL C2 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 1963 | 1963 Corvette Ads & Posters | The first Sting Ray: a new chassis with independent rear suspension, the one-year-only split-window coupe,… | Year page |
| 1964 | 1964 Corvette Ads & Posters | The Sting Ray’s second year: one-piece rear window, hood vents gone, a 375-hp fuelie, Muncie four-speeds,… | Year page |
| 1965 | 1965 Corvette Ads & Posters | Four-wheel disc brakes, the 396 Mark IV big block at mid-year, the new 350-hp L79, side exhaust, knock-offs… | Year page |
| 1966 | 1966 Corvette Ads & Posters | The 427 arrives in two strengths, the small-block list shrinks to two, the grille goes egg-crate and the… | Year page |
| 1967 | 1967 Corvette Ads & Posters | The last and cleanest Sting Ray: five fender louvers, Rally wheels, Tri-Power 427s with 400 and 435 hp, and… | Year page |
C2 Corvette Ads, 1963–1967: the pages
One page of ads per model year. Click through to see every ad and poster.
C3 Corvette Ads, 1968–1982
Fifteen years from the big-block and LT-1 ads of 1968–71 to the T-top, comfort and lifestyle copy of the 1970s, the 1978 pace-car and anniversary pieces and the 1982 Collector Edition.
MORE: THE C3 HUB / THE BROCHURES / ALL C3 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 1968 | 1968 Corvette Ads & Posters | The Shark arrives: Mako Shark II styling, T-tops, hidden wipers and a three-speed automatic on a carried-over… | Year page |
| 1969 | 1969 Corvette Ads & Posters | The Stingray name returns, the 327 becomes a 350, side pipes and 8-inch wheels arrive, and the all-aluminum… | Year page |
| 1970 | 1970 Corvette Ads & Posters | The 454 arrives, the solid-lifter LT-1 small block and the first ZR1 debut, and the Shark gets its egg-crate… | Year page |
| 1971 | 1971 Corvette Ads & Posters | The year the compression came out: 91-octane rules cut the base 350 to 270 hp and the LT-1 to 330, while the… | Year page |
| 1972 | 1972 Corvette Ads & Posters | The last chrome-bumper Corvette: the last LT-1 and ZR1, the last removable rear window and egg-crate grille,… | Year page |
| 1973 | 1973 Corvette Ads & Posters | The Shark gets a body-color urethane nose, a fixed rear window, radial tires and door beams for its 20th… | Year page |
| 1974 | 1974 Corvette Ads & Posters | The body-color tail arrives in two pieces with a seam only the 1974 has, and the 454 bows out. The last… | Year page |
| 1975 | 1975 Corvette Ads & Posters | The last convertible for eleven years, the first catalytic converter, HEI ignition and unleaded fuel, two… | Year page |
| 1976 | 1976 Corvette Ads & Posters | Coupe only for the first time, the Stingray badge for the last, aluminum wheels back after three years, a… | Year page |
| 1977 | 1977 Corvette Ads & Posters | The Stingray script came off the fenders and crossed flags went back on, the 500,000th Corvette left St.… | Year page |
| 1978 | 1978 Corvette Ads & Posters | A fastback glass roof for the Corvette’s 25th birthday, a Silver Anniversary paint scheme that one buyer in… | Year page |
| 1979 | 1979 Corvette Ads & Posters | The record year: 53,807 Corvettes, more than Chevrolet has built in any year since. The 25th-anniversary… | Year page |
| 1980 | 1980 Corvette Ads & Posters | The Shark goes on a diet: 250 pounds off with an aluminum differential housing and crossmember, thinner hood… | Year page |
| 1981 | 1981 Corvette Ads & Posters | The last St. Louis Corvette and the first from Bowling Green were built in the same summer, so 1981 is the… | Year page |
| 1982 | 1982 Corvette Ads & Posters | The last Shark got the first C4 parts: a 200-hp Cross-Fire Injection 350, the first fuel-injected Corvette… | Year page |
C3 Corvette Ads, 1968–1982: the pages
One page of ads per model year. Click through to see every ad and poster.
C4 Corvette Ads, 1984–1996
The technology launch of 1984, the comparison-test copy, the ZR-1 and its speed records, the convertible and the anniversary and Grand Sport editions.
MORE: THE C4 HUB / THE BROCHURES / ALL C4 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 1984 | 1984 Corvette Ads & Posters | The first all-new Corvette in fifteen years and the first ever to skip a model year: a 96.2-inch uniframe… | Year page |
| 1985 | 1985 Corvette Ads & Posters | The year the C4 got its engine: Tuned-Port Injection turned the 350 into the 230-hp, 330-lb-ft L98, good for… | Year page |
| 1986 | 1986 Corvette Ads & Posters | The convertible came back after eleven years, reinforced by ASC until it was stiffer than the coupe, priced… | Year page |
| 1987 | 1987 Corvette Ads & Posters | The year the Corvette got a twin-turbo option from the factory order form: RPO B2K sent 184 cars from Bowling… | Year page |
| 1988 | 1988 Corvette Ads & Posters | The 35th Anniversary year: 2,050 white-over-black Z01 coupes with white leather, white 17-inch wheels and a… | Year page |
| 1989 | 1989 Corvette Ads & Posters | The ZF six-speed replaced the 4+3, the Z52’s 17-inch wheels and Bilsteins became standard, FX3 Selective Ride… | Year page |
| 1990 | 1990 Corvette Ads & Posters | The King of the Hill arrives: 3,049 ZR-1s with the 375-hp, 32-valve LT5 designed by Lotus and built by… | Year page |
| 1991 | 1991 Corvette Ads & Posters | The facelift: every 1991 got a slimmer nose with wraparound lamps, body-color side moldings, horizontal… | Year page |
| 1992 | 1992 Corvette Ads & Posters | The LT1: a new 300-hp small-block for every Corvette, with reverse-flow cooling, 10.5:1 compression,… | Year page |
| 1993 | 1993 Corvette Ads & Posters | Forty years on: 6,749 Ruby Red 40th Anniversary cars with Ruby Red leather and embroidered headrests across… | Year page |
| 1994 | 1994 Corvette Ads & Posters | A quiet year with two headlines: the National Corvette Museum opened across the road from the plant on… | Year page |
| 1995 | 1995 Corvette Ads & Posters | The last ZR-1 | Year page |
| 1996 | 1996 Corvette Ads & Posters | The C4’s send-off: 1,000 Admiral Blue Grand Sports with a white stripe, two red hash marks, black ZR-1-size… | Year page |
C4 Corvette Ads, 1984–1996: the pages
One page of ads per model year. Click through to see every ad and poster.
C5 Corvette Ads, 1997–2004
The most car for the money: the 1997 launch, the hardtop, the Z06 against the 911, the 50th Anniversary; the TV commercials begin to carry the campaign.
MORE: THE C5 HUB / THE BROCHURES / ALL C5 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 1997 | 1997 Corvette Ads & Posters | The first all-new Corvette in thirteen years and the one that nearly didn’t happen: hydroformed frame rails,… | Year page |
| 1998 | 1998 Corvette Ads & Posters | The convertible returns, with a trunk for the first time since 1962, and paces the Indianapolis 500: 1,163… | Year page |
| 1999 | 1999 Corvette Ads & Posters | The hardtop arrives: a fixed-roof convertible body with the six-speed and Z51 standard, black leather only… | Year page |
| 2000 | 2000 Corvette Ads & Posters | The quiet year before the Z06: new forged thin-spoke wheels with a polished option, Millennium Yellow and… | Year page |
| 2001 | 2001 Corvette Ads & Posters | The Z06 arrives: the hardtop body with a 385-hp LS6, a close-ratio six-speed, FE4 suspension, 17 x 9.5 and 18… | Year page |
| 2002 | 2002 Corvette Ads & Posters | The Z06 gets its 405 horsepower: a higher-lift cam, hollow-stem valves, a freer intake and exhaust, a… | Year page |
| 2003 | 2003 Corvette Ads & Posters | Fifty years on: the 50th Anniversary Edition in Anniversary Red over Shale with champagne wheels and Magnetic… | Year page |
| 2004 | 2004 Corvette Ads & Posters | The last C5: the Commemorative Edition in Le Mans Blue with Shale leather on the coupe and convertible and,… | Year page |
C5 Corvette Ads, 1997–2004: the pages
One page of ads per model year. Click through to see every ad and poster.
C6 Corvette Ads, 2005–2013
Power and value: the 2005 launch, the 505-horsepower Z06, the 638-horsepower ZR1 as the fastest Chevrolet ever, the Grand Sport and the 60th anniversary, with the commercials on the commercials page.
MORE: THE C6 HUB / THE BROCHURES / ALL C6 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 2005 | 2005 Corvette Ads & Posters | The first C6: five inches shorter and an inch narrower on a longer 105.7-inch wheelbase, the first exposed… | Year page |
| 2006 | 2006 Corvette Ads & Posters | The Z06 returns as the fastest Corvette yet: a hand-built 505-hp 427-cubic-inch LS7 with dry-sump oiling and… | Year page |
| 2007 | 2007 Corvette Ads & Posters | A carryover year with two collectibles: the Ron Fellows ALMS GT1 Champion Z06, 399 Arctic White cars with red… | Year page |
| 2008 | 2008 Corvette Ads & Posters | The LS3 arrives: 6.2 liters and 430 horsepower | Year page |
| 2009 | 2009 Corvette Ads & Posters | The ZR1: a 638-hp supercharged LS9, carbon-fiber bodywork, carbon-ceramic brakes, 205 mph and the first… | Year page |
| 2010 | 2010 Corvette Ads & Posters | The Grand Sport returns: the LS3 in the Z06’s wide body, brakes and wheels, as a coupe or a convertible, with… | Year page |
| 2011 | 2011 Corvette Ads & Posters | Chevrolet’s centennial year and the Z06’s turn: the Z07 Ultimate Performance Package brought the ZR1’s… | Year page |
| 2012 | 2012 Corvette Ads & Posters | Chevrolet’s hundredth birthday on every Corvette: the Centennial Edition in Carbon Flash Metallic with… | Year page |
| 2013 | 2013 Corvette Ads & Posters | Sixty years of Corvette and the end of the C6: the 427 Convertible Collector Edition put the Z06’s 505-hp LS7… | Year page |
C6 Corvette Ads, 2005–2013: the pages
One page of ads per model year. Click through to see every ad and poster.
C7 Corvette Ads, 2014–2019
The Stingray name returns: the 2014 launch, the Z06, the Grand Sport, the ZR1, mostly on television and online.
MORE: THE C7 HUB / THE BROCHURES / ALL C7 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 2014 | 2014 Corvette Ads & Posters | The seventh generation and the Stingray name back after 37 years: an aluminum frame built at Bowling Green, a… | Year page |
| 2015 | 2015 Corvette Ads & Posters | The Z06 came back with 650 supercharged horsepower, a convertible body and an eight-speed automatic, the… | Year page |
| 2016 | 2016 Corvette Ads & Posters | The C7’s peak year: 40,689 cars, 14,275 of them Z06s, the Z06 C7.R Edition in Corvette Racing Yellow or Black… | Year page |
| 2017 | 2017 Corvette Ads & Posters | The Grand Sport came back for the C7: the Z06’s wide body, brakes, Magnetic Ride and eLSD with the 460-hp… | Year page |
| 2018 | 2018 Corvette Ads & Posters | The 65th-anniversary year, and the shortest of the C7: 9,686 cars built between June 5, 2017 and January 28,… | Year page |
| 2019 | 2019 Corvette Ads & Posters | The last front-engine Corvette and the fastest: the 755-hp ZR1 | Year page |
C7 Corvette Ads, 2014–2019: the pages
One page of ads per model year. Click through to see every ad and poster.
C8 Corvette Ads, 2020–present
The mid-engine reveal of July 2019 and the campaigns that followed for the Stingray, the Z06 and the E-Ray; 2020–22 are posted, later years as we gather them.
MORE: THE C8 HUB / THE BROCHURES / ALL C8 ADS
| YEAR | THE ADS | THAT YEAR | MORE |
|---|---|---|---|
| 2020 | 2020 Corvette Ads & Posters | The first mid-engine Corvette: a 495-hp LT2 behind the seats, a dual-clutch and no manual, 2.9 seconds to 60… | Year page |
| 2021 | 2021 Corvette Ads & Posters | The second mid-engine Stingray: 26,216 cars, 42 percent of them convertibles, built around six weeks of chip… | Year page |
| 2022 | 2022 Corvette Ads & Posters | The third C8 and the shortest model year: eight months, 25,831 cars, nearly half of them convertibles | Year page |
| 2023 | Ads not yet posted; see the year page | The Z06 arrives — 670 naturally aspirated horsepower at 8,600 rpm, 3.6 inches wider, 6,413 built — in the… | Year page |
| 2024 | Ads not yet posted; see the year page | Three Corvettes for the first time: the E-Ray arrives — the first hybrid and the first all-wheel-drive… | Year page |
| 2025 | Ads not yet posted; see the year page | Four Corvettes: the ZR1 returns with 1,064 turbocharged horsepower, 233 mph and a split rear window above the… | Year page |
| 2026 | Ads not yet posted; see the year page | Five Corvettes and a new cockpit: the ZR1X arrives — the ZR1’s twin-turbo LT7 plus the E-Ray’s electric front… | Year page |
| 2027 | Ads not yet posted; see the year page | Six Corvettes and a new engine: the 6.7-liter, 535-horsepower LS6 replaces the LT2 in the Stingray and in the… | Year page |
C8 Corvette Ads, 2020–present: the pages
One page of ads per model year. Click through to see every ad and poster.
Every Corvette Advertising Post
The whole collection, newest first: the year pages, the features and the commercials.
FAQs
Where can I see the ads for my Corvette’s year?
In the generation tables above: one page per model year from 1953 to 2022 with every ad, poster and dealer piece we have, free to view. The year pages carry the same ads beside the brochure, the order guide and the manual.
Who made the Corvette ads?
Campbell-Ewald of Detroit, Chevrolet’s advertising agency from 1922 to 2010, wrote and placed the classic-era Corvette advertising including the Sting Ray campaigns; later work came from Chevrolet’s subsequent agencies. The photographers and illustrators are credited on the year pages where known.
What is the most famous Corvette ad?
The Sting Ray ads of 1963–67 are the most reproduced, the 1956 “The Real McCoy” Sebring ad the most historic, and the 1978 pace-car pieces the most collected posters. The 10 Best Corvette Ads You’ve Never Seen feature, linked above, makes the case for the ones you don’t know.
Are the Corvette TV commercials here?
Yes. The TV commercials category gathers them, from the 1963 Sting Ray spot (on the 1963 page) through the C5 and C6 commercials to the C8 campaigns, and the Best Ads grid links the features on them.
Can I use a Corvette ad to check a car?
For the colors, the wheels and the options offered in that year, yes, with the caution that ads often show pre-production or specially prepared cars and sometimes colors that were never sold. The brochure and the order guide for the year are the companions; the year pages put all three together.
Are original Corvette ads worth anything?
The magazine ads are inexpensive and widely collected and framed; the dealer posters and showroom pieces of the 1960s and 1970s, the 1978 pace-car material and anything from the Sting Ray years bring real money. Condition and originality (a page from the magazine versus a reprint) decide it.
Which years are missing?
1983, which had no production, and 2023 on, which are posted as we gather the digital campaigns. Any year with a page is in the tables above.
What other factory documents are there?
The sales brochures, the owner’s manuals, the order guides and RPO codes and, for 2017–20, the dealer playbooks; each has an index page linked above and all of them sit on the year pages.
